Customer Acquisition

When it comes to customer acquisition, Experian® is uniquely positioned to help its clients overcome the complexity of the marketplace. The wealth of our business services includes data and analytical expertise as well as marketing and measurement capabilities. Together, these offerings help clients acquire customers, automate processing and decisioning, increase revenue, and reduce acquisition costs and risks.

Our offerings to help you in your customer acquisition process includes the following:

1. Experian Credit Information Report:

With Experian Credit Information Report ( CIR) you have the ability to view multiple objective measures of credit risk:

  • Account and Report Summary
  • Credit account details
  • For commercial CIR, it provides Cheque bounce details, Relationship segment, Security charge Details
  • Enquiry details
  • Bureau Score

2. Experian Geo Profiling:

This is a reporting service, which provides the subscribers with analysis of the consumer credit distribution across risk groups and products by pincodes based on 100% of the credit information available with the credit bureau.

3. Bureau Score:

When you seek a loan or credit, your credit risk is evaluated, largely by screening your credit score maintained by an agency; your credit report largely guides lenders to decide whether to approve your credit request or not. Experian Credit Score ranges from 300 to 900. Those with a higher score are more likely to have their financial application accepted. Lower score means fewer credit opportunities.

4. Income segmentation:

Income estimation encapsulates all relationships of the customer & arrives at true financial potential of the customer. With this, you can identify Cross-sell opportunities, product-fit and sales force alignment.

5. NTC Score:

Experian NTC Score index indicates relative risk of customer who at the point of applying for loan had either no bureau presence or their bureau history is not recent enough to be able to assign a score. NTC Score index is applicable for new to credit customers i.e. Customers who do not have any record in the credit bureau Or customers who do not have any active trade relationship reported in Bureau for the last 36 months.

6. FI Waiver Score:

Identifies residence stability of individuals based on their reported address/phone numbers/ identity proofs in bureau at the point of application. It utilises the address & identity information available in bureau information against the address details provided at point of application to decide stability.

It’s useful for the following areas:

  • Reduction of cost of verification
  • Reduction of TAT for loan disbursals

7. Leverage Score:

Leverage score predicts risk resulting from high levels of indebtedness and identifies highly leveraged individuals with no signs of payment difficulties at present.

Would you like more information? Please complete the form below and a member of our team will be in touch shortly.

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