Business Services
Helping You Succeed
Experian’s core expertise lies in data and analysis, which enables our customers to get unique insights which lead to making informed decisions for profitable growth. We work closely with Decision Analytics clients in more than 60 countries across diverse industries, including financial services, telecommunications, retail, leasing, automotive, insurance, government agencies and utilities, enabling them to make billions of customer-focused decisions annually.
Contact us to know how you could leverage our global expertise to achieve business growth.
Leveraging CASA Customer Touchpoints
Overview:
Business strategy and tactics generated and driven out of customer responses and feedback should ideally drive modern business practices. Probe™, the advanced customer strategy management system at the heart of customer management solutions from Experian, does exactly that. Probe™ enables organisations to effectively drive strategy at every customer touchpoint. Operating at account and customer level, it deploys immediate, consistent and appropriate customer management.
Probe™ also supports regulatory requirements, such as Basel II objectives for banking organisations, combining the calculation of key measures and ratings with the integration of these into the lending decision-making process.
What Probe™ does best:
Data Sensing for Decision-Making: Probe combines data management with segmentation, scorecards and strategies to drive customer management throughout the organisation. It aggregates data from account management systems and other sources with historical data, and uses it to calculate the unique set of decisioning variables used in the scoring and strategy setting processes.
Centralized Strategy Deployment: Customer management strategies are controlled centrally by the business user and then deployed across the organisation, for every customer contact and through every channel. Flexible decisioning increases strategic effectiveness with a fully- scalable system, from basic strategy definition to the most sophisticated simulation and analysis capabilities.
Improves Operational Efficiency: The business user has complete control on the desktop to define, test and manage business strategies without the need for programming expertise. Probe™ improves operational efficiency by enabling the automation of manual processes and the redeployment of key resources.