Marketing Services
We provide a full suite of marketing data technologies and analytics that include:
- Email marketing
- Consumer and competitive insight
- Analytical consulting
Target the Right Customer and Boost Customer Engagement for Better Business Performance
Experian offers best-in-class customer targeting and engagement solutions. As a global leader in providing information, analytics and marketing services to organizations, we enable precisely informed decision-making. In doing so, Experian equips performance-driven marketers to target and engage their best customers using data, analytics and marketing technologies. By integrating and analyzing data from all predictive sources, Experian provides a holistic and complete picture of consumers and their behaviours that enable superior targeting through increasingly ubiquitous digital media.
Data: Unparalleled data assets that give a 360-degree customer view
Analytics: Strategic, data-driven expertise to optimize and grow programs
Platforms: Technology to target, segment and engage across channels
Experian Customer Targeting & Engagement Mantras
• Precision: Using fresher, cleaner, more predictive data to provide a complete consumer picture that enables superior targeting
• Adaptability: Full suite of marketing products and services that we flexibly apply to meet the evolving requirements of our clients based on their individual needs
• Insights: Using our insight into consumer behaviour to understand the market, client and program needs and opportunities to deliver maximum benefit
• Perspective: Combining global scale with experience across a diverse range of industries, allowing us to provide clear visibility into emerging social, economic and technology trends
With improved brand advocacy and significantly improved ROI as focus areas, our offerings for product and service marketers include some of the most effective online market intelligence and email marketing tools.
Hitwise™ - Superior Online Market Intelligence
As a marketer, knowing your prospects and their behaviours is key to developing an informed and successful marketing strategy. Hitwise™ brings together automated customer-level management, data management, predictive analytics and expert consulting to give you superior online marketing intelligence.
CheetahMail™ - The Complete Email Marketing Solution
Being relevant and measuring effectiveness are imperative for good marketing communication, and even more so in email marketing. With CheetahMail, you get access to innovative and feature-rich technology, robust reporting and analytic tools supported by the industry’s largest and most experienced Client Services team.