Marketing Services
We provide a full suite of marketing data technologies and analytics that include:
- Email marketing
- Consumer and competitive insight
- Analytical consulting
Competitive insights to power your online marketing
Hitwise®, Experian’s online market intelligence service, helps clients protect and grow their market share through the acquisition and application of internet user behaviour metrics. Hitwise® reports weekly on how internet users interact with more than 1 million websites globally. This provides 1500 global clients with insights on how their customers interact with competitive websites, and how competitors use different tactics to attract customers. This, in turn, helps you formulate your online marketing strategy based on your target group’s preferences and how your online presence compares with competitor websites.
Hitwise data plays a crucial role in planning, executing and reporting across the following areas:
• Benchmarking against key competitors
• Search marketing and search engine optimization campaigns
• Content development and programming
• Affiliate marketing programs
• Online advertising and sponsorships
• Sales and business development
Rankings
Hitwise Rankings provide an instant overview of key players and fast-moving websites across more than 160 industries and your custom categories.
Clickstream
Hitwise Clickstream data provides extensive reports on the upstream and downstream traffic from a specific website, industry or custom category, including the breakdown of new and returning visitors to your website.
Search Intelligence™
Hitwise Search Intelligence™ is an industry leading keyword research tool for analyzing the long tail of search data. It provides extensive insights on how people have successfully searched for products and services across all major search engines and includes paid and organic breakdowns.